A revolutionised modern and India’s leading chain of 24/7 convenience stores, dedicated to being where customers need to-anywhere, anytime. Offering everything from fresh café-style food and groceries to medicines, ATMs, and courier services. New Shop is a franchise-driven model which is empowering entrepreneurs across India while delivering exceptional customer experiences.
We worked on this multi-location company's website, creating a hub of originality, featuring authentic content that built trust and transparency. It provided a raw and genuine experience, showcasing all the information clients look for—store locations, franchise details, and the people behind the brand. The website simplified the customer journey, making it easy to explore how New Shop’s diverse products and services could improve their lives.
02 . The Solution
Working on the launch of The New Shop franchise, transforming an exceptional idea into a compelling visual identity. Today, The New Shop stands as India’s largest 24/7 franchise, boasting the highest number of stores nationwide. Our role extended beyond just the basics—we meticulously crafted the entire branding guidelines, from selecting the perfect color combinations to theme management. We ensured every detail, including signage boards and collateral, aligned with the brand’s vision. Our commitments extend towards creating a cohesive brand identity or customizing elements for specific markets.
